When Is the Timing Perfect for a Price Reduction?
Do you know the perfect time to reduce the price of your home? Your agent does. Whether you call it a price reduction, improvement, or adjustment, nobody wants to hear about lowering prices except a buyer. In slow markets and buyer's markets, it's not unusual for sellers to point fingers at the agents and agents to point fingers at seller's unrealistic expectations for a price.
Considerations Before Agreeing to Reduce the Price
- How many hits has your listing received in MLS?
- Do the marketing comments sell the benefits or features?
- What kind of direct mail campaign has been launched?
- How many open houses have been held?
- How does the house show online; are there a lot of beautiful pictures?
- Is your signage in a prominent location, contain several phone numbers, plus a Web site?
- Do you have a virtual tour published?
- What kind of feedback have you received from agents and buyers?
- Are you offering enough compensation to selling agents?
- Have you had showings and how many?
Are You Selling in a Buyer's Market and Have Little Motivation?
Maybe you don't have to sell. When the market is slow and inventory is high, demand falls. If that's the case, maybe you should take your home off the market.
It makes no sense to put an overpriced home in MLS that is not receiving any showings because it skews the numbers for market performance. You might be better off renting your house or staying put until the market rebounds if you're not motivated to sell.
Picking the Right Price
If you're too high, you'll need to continually reduce the price until you hit that "magic" number. It's called chasing the market down, which is a bad thing. Buyers will begin to wonder if something is wrong with your house and how much lower will you may be willing to go. Ideally, you want no more than one price reduction, and here are...